Swiftpage was designed to make email marketing one of the most cost effective and powerful tools within a company’s marketing department. Sage E-marketing for Sage CRM allows organizations to create brand awareness, drive new and repeat business, and build loyal customers all from within SageCRM.

With Swiftpage’s Sage E-marketing for SageCRM, marketing managers have the ability to profile the contact database, improve marketing communications, present/brand products and services, and increase customer retention.

Sage E-marketing for SageCRM allows managers to send professional, informative email newsletters to targeted leads, contacts or groups directly from within SageCRM. Results are automatically captured and recorded with Sage E-marketing for SageCRM for maximum ease of use and user productivity. In addition, a targeted call list can be quickly created based on campaign responses, which triggers out-bound call lists for sales people proactively trying to close deals.

Sage E-marketing for Sage CRM enables a manager to create a targeted email newsletter on-the-fly using one of over 90 professional campaign templates (available in the Template Library) to cover all product promotion, advertising, and email communication requirements. Templates can be branded/customized quickly and easily, directly within SageCRM, allowing users to personalize the newsletter by dropping in logos, merging contact details, embedding downloadable brochures, and incorporating Calls to Action.

Email marketing campaigns can be replicated with ease allowing a marketing manager to share best practices across the entire organization for steady execution, follow up, and future campaigns.

Sage E-marketing for Sage CRM email campaigns can be generated quickly to targeted groups of customers or prospects (based on geography or other criteria). Once the email newsletter has been generated, an outbound call list can be created based on campaign responses, enhancing the business process for marketing and telesales.

Campaign responses from email campaigns can be analyzed/measured in Sage E-marketing for Sage CRM real-time, allowing campaigns to be customized/revised on-the-fly to make companies get the most ROI from every campaign. Marketing managers can pull reports on unique opens by email, click-through rates, emails that bounced or were unsent. Targeted groups can be created, based on campaign activity reports, and follow up action steps for future marketing campaigns can be developed.